Director, Consumer Insights

Engage and influence the Moët Hennessy marketing and sales community with consumer insight that will drive the growth of our brands and business. Be a strategic partner for all of the business teams acroos goal setting, strategy development, brand performance management and growth opportunity identification needs. Foster a spirit of consumer-centricity and data-driven decision making across the enterprise.

 

Insights Strategy: 40%

 

Shape the future development of consumer and syndicated/business intelligence research at Moët Hennessy;

Inform, lead and act upon key portfolio learning needs, e.g., millennials, multi-culturals, codes of luxury, category evolution

Makes significant contribution to development of brand strategy (strategic plans) by maison and regional marketing teams, based on consumer insight. Support all businesses in the portfolio, with direct/hands-on responsibility for Core Bubbles, Prestige and Emerging Brand strategic brand group insight needs and deliverables.

Clarifies information requirements with key stakeholders, identifies gaps in consumer understanding, defines the consumer research plan for the year and translates it into budget consequences;

Is the critical and objective voice of the consumer; acts as an internal consultant in business projects to stimulate consumer-driven business decisions.

Provide over-view of consumer landscape. Keeping the business abreast of current economic conditions and consumer trends.

Project Leadership: 20%

 

Manage research budgets and T&E budgets and avoids overspend; tracks progress and reviews regularly.

Identifies the most effective and efficient ways of obtaining information; align with MIS team in Paris, to ensure global consistency and quality of research projects;

Manages briefing process for primary research needs to be obtained via market research agencies;

Co-ordinates activities of research suppliers; guarantees quality of deliverables;

Where beneficial to the business, develops partnerships with preferred suppliers;

Prepares summaries of key research findings and identifies implications for the business; ensures that the insights obtained are communicated clearly to and understood by the brand teams;

Assures sharing of insights across the business and guarantees all reports are properly archived;

Ensure that timely syndicated reporting is delivered to sales and marketing teams;

Leads the initiative on consumer understanding and implications for the portfolio for key audiences and cohorts;

Identifies and implements new research tools/techniques to advance state of consumer understanding/learning

Stakeholder Relationships: 25%

 

Partners with strategic brand teams to implement learnings and to determine courses of action;

Coaches and challenges brands to ensure they are on strategy with consumer-oriented programmes;

Facilitates internal meetings amongst sales and marketing personnel to achieve insight generation;

Prepares briefing documents on key consumer issues and Moët Hennessy brand health for senior management;

Inputs into analysis managed by Syndicated/Business Intelligence Manager (market share, distribution developments, market sizing/ forecasting, competitive surveillance);

Drives insights through Sales and Commercial organization;

Leadership: 15%

 

Oversees recruitment, performance management, training and development of U.S consumer research team;

Trains brand managers on insight tools;

Participates in the development and sharing of marketing/ brand best practices across the organization

 

 

Languages : English/ Spanish

 

 

15+ years of research and insights experience in a consumer packaged goods environment, using consumer research tools.

Proven capability in leading both quantitative and qualitative research projects; expert in research methodologies, survey and sample design and analysis techniques;

Experience in beverage alcohol industry is preferred.

Highly organized individual who is able to work with limited direction; must be able to set and adjust priorities independently

Functional expertise – as evidenced by high intelligence and prior successes in the function, and the proven ability to develop, sell, and drive best practices and ways of working to elevate the broader functional impact.

Stamina - as evidenced by a track record of driving results in complex, mutli-stakeholder, volatile and uncertain environments.

Courage and resilience - as evidenced by the willingness to “speak truth to power” and provide unbiased perspectives and insights despite potential organizational headwinds.

Communications skills – as evidenced by the ability to educate and influence management and staff to act in the best interest of internal clients and shareholders through written and verbal communications. The successful candidate will also possess the proven ability to communicate and manage relationships with cross-functional teams, especially business leaders, to elevate the strategic impact of the function

Managerial competency – as evidenced by a track record of identifying, attracting and developing highly motivated and successful professionals who have gone on to build records of success. She/he must be able to motivate staff and create a high-performance ethic among their subordinates, as well as their ability to succeed as a team.

Global savoir faire – as evidenced by having worked or been responsible for influencing decision beyond North America. The ideal candidate will be sensitive and responsive to social and cultural differences.

Deep, broad, and current consumer packaged goods experience. This person must also have the appropriate awareness and understanding to effectively leverage and prioritize different trends and influences in this space.

Progressive thought leadership and commercial implementation – as indicated by a demonstrated record of developing and delivering high impact and successful consumer products Insights. She/he also has a track record of taking calculated risks for the long-term benefit of the organization and is thereby considered an extremely progressive thought leader. This person must be able to transition with ease from Insight-based recommendations to practical, tactical implementation.

 

 

Additional information

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

LVMH

8 days ago

original job

Apply to Job